The study by the European Intellectual Property Office (EUIPO) on the perception and awareness of EU citizens showed that 12% of EU citizens accessed or “downloaded” content from illegal sources to watch sports and bought, also, imitation sports equipment.
Among 15-24 year olds, more than a quarter (27%) admit to using illegal online channels to watch sporting events.
EUIPO has launched the ‘Play Fair’ campaign ahead of the start of global sporting events, urging viewers to watch official broadcasts and purchase merchandise from authorized sources.
For the study select here.