The webinar will provide European SMEs with practical advice on how to protect their IP in China. Our China IPR SME Helpdesk expert Ms. Alessandra Chies will give European SMEs an overview of the main differences in IP protection between Europe and China focusing on the basic IP rights like copyrights, trade marks, patents and design patents. The IP expert will discuss differences in IP registration, protection and enforcement and give advice to the SMEs on how to build a robust IP protection strategy in China. Ms. Chies will use numerous case studies to illustrate the importance of knowing the main differences in IP protection between Europe and China.

Seminar time: 10:00 – 11:00 (Brussels, GMT: +1)/ 17:00 – 18:00 (Beijing, GMT: +8)

For details visit the seminar's web page.